Objective
The objective is to give ephemeral site-specific artworks the chance to stay and to allow us to see the evolution of art in public spaces over time.
The objective is to document art that is short-lived, offering a new and resonating way of experiencing ephemeral art.
Synopsis
A web exhibition that presents lost site-specific works of art and allows users to visualize the changing landscape of spaces with and without site-specific art. The web exhibition will document site-specific art which transforms mundane public spaces but is short-lived. The idea is to document art that is short-lived, offering a new and resonating way of experiencing ephemeral art. The documentary will exhibit the sites with and without the artwork to show the difference in culture and atmosphere evoked with and without the presence of art in that space.
Content
Similar to the The Block, where the user switches from day to night mode, the user will be able to switch from artwork to no artwork mode and, like Aysénprofundo, navigate through a panorama or map of the space, almost creating an exploratory experience for the user. The documentary will exhibit the sites with and without the artworks to show the difference in culture and atmosphere evoked with and without the presence of art in that space.
Artwork mode:
Panoramas/maps of exhibition spaces fill the screen.
Where artworks are placed in the space, the user has the option of exploring that artwork further, viewing photos, watching videos, reading synopses of the artwork.
No artwork mode:
Panoramas of exhibition spaces without art fill the screen.
Where there is a significant landmark, users are able to explore the space through photos, videos and soundscapes of the exhibition site without the exhibition there. Each landmark will be accompanied by text demonstrating the context and short history of the site.
There is the possibility of combining the documentary with an app where the user may walk the same tour as the online documentary and explore the artwork on location.
Why document site specific art?
There are many web resources that document site-specific art such as with photos and synopses of artworks. However, this project is unique in that it shows the difference between sites with and without art, emphasising the need for art in contributing to culture. It demonstrates the transformation of a space’s atmosphere and culture with and without artworks in the space. This is a distinctive way of depicting art and addresses the issue of ephemerality. Site-specific artist, Francois Davin states that site-specific art is the only way for contemporary art to reach the public (Kendall 2010). By documenting this, so too will this online documentary be a means of offering public accessibility to art.
This angle is unique in that it offers an exploratory experience of areas where exhibitions are held, similar to if you were really there.
Audience
The audience includes art historians, art critics, students studying site-specific art and anyone interested in site-specific art. The audience includes people who live/work around the site of the artwork and often pass it.
Depending on which exhibitions are documented, the inclusion of other audiences may be altered. For example, if Vivid Sydney were to be documented online, this would interest the general public as it is a playful celebration of light, music and ideas – fun for everyone. Whereas, documenting the Biennale of Sydney would be more likely target those specifically interested in the study of art as it often has more abstract artworks and deeper themes.
User Contribution and Social Media
Hashtags will be used, encouraging users to upload and tag their own content to social media networks, such as photos and videos of artworks/landmarks using the same hashtag as those provided on the website. Users will be able to do a native search of the hashtag within Twitter and Instagram and find content used on this website. They may engage in discussion and comment on threads about each artwork and landmark natively on their network of choice.
User generated content will live out the idea of giving the ephemeral artworks a chance to stay in the experience/memory of the audience. It will give the documenting of ephemeral art the chance to grow.
The site will have basic social media sharing function. Every page will display icons of Facebook, Twitter and Instagram for the user to share to as well as hashtags.
User experience
The project will require involvement from the user in the way of choices. As opposed to the sort and search standard, this project will be a creation of spaces which the user enters to uncover content. There will be no fixed beginning, end or hierarchical structure; the user is the only mediator of the experience.
The home page is made up of sections. Similar to Shopify whereby everytime you scroll down, the site will be broken into a different section that seems like a whole new page, each section will be for a different exhibition space where the audience chooses to enter and explore.
Each section will open up a panorama of an area and the audience drags the image to see the whole area. Where exhibitions have artworks in more than one contained area, such as, where the Biennale has sculptures placed in all different parts of Cockatoo Island, a map of the whole exhibition site will be used instead of a panorama. The audience will choose artwork or no artwork mode. Content is accessed via clicking on buttons which overlay the panorama/map. Within the mapped sites, hovering over points mark AW (artwork) or LM (Landmark) will display the title of the artwork or landmark and the available content options within a popover. Within panoramas, hovering over artworks will display the same information. The content appears as modals which overlay the panorama/ map and is offered in a variety of forms: image gallery, video, text and soundscape.
This panorama system emulates the activity of going to site-specific art exhibitions: looking in every direction at all the artworks, one of them catching your eye, coming closer to it, walking around to view it from every direction, reading more information. Navigating spontaneously through an exploratory virtual place to obtain content, this open navigation lets the user search artworks at their own pace.
Once the user is finished in the area, they go back to the home page to choose another exhibition to explore.
The user will be able to post their own photos, videos and music of artworks and landmarks to social media networks and tag the website to enable shared experience of the site. Users may comment on artworks/landmarks on the site. They may classify their comments as approaching the artwork using the conceptual framework (artist, audience, world, artwork) or through the other frames: cultural, subjective, structural and postmodern. Users can then search for accounts of works of art through these frames. Accounts/comments on artworks can be accessed via a sort and search system. For example, someone may be interested in reading about how others analyse Wang Shugang’s meeting 1, Sculpture by the Sea, Bondi 2011 through a subjective frame.
Interface
How easy will it be to navigate and find content?
Upon first entry into an exhibition area, navigation directions and text explanations of symbols will appear in order to guide the user’s ability to find content. These directions will be helpful for older audiences who may not have much experience navigating virtual spaces. Due to the exploratory nature, interface between audience and content will be intuitive and smooth as they spontaneously navigate the spaces.
Graphics
One of the most significant features of this project will be visually aesthetic graphics. The graphics that will encompass the documentary’s visual landscape will be attributed to rich photographs of exhibition sites. These photos will capture artworks, landmarks and exhibition sites clearly and powerfully.
Colour
Each section or online exhibition space will use colour in a way that matches the natural colour of the exhibition space in real life. The colours will be rich yet naturalistic. This choice has been made to document the artworks in a way that is most truthful to what they are for the short time they stay as well as to emphasis their beauty.
The website will use a lot of white and grey tones. This neutral/greyscale colour scheme will allow the beauty of the artworks and landmarks to standout rather than the website.
Layout
As stated above, the home page will be made up of sections. Every time the user scrolls down, a different section will fill the page. Each section will be for an overview of a different exhibition space where the audience chooses to enter and explore.
The panorama or map of the site will be shown full screen. The navigation bar will be at the top of the screen. Buttons to access content will overlay the panorama or map. Once clicked, content will appear as modals which overlay the panorama or map.
User contribution sections will also overlay panoramas or maps.
Platforms
The website will be created in HTML 5.
There is the possibility of combining the documentary with locative media based app where the user may walk the web exhibition, accessing content while on location.
Technical Feasibility
The interface and functionality will be quite simple and technically feasible to create within Hype. Some ideas, such as commenting on artworks within the site may have to be left out for this project to be created within Online Documentary. However, links to social media networks will still allow users to engage in discussion.
Feasibility
This project is very feasible in that there are plenty of resources for content.
Over the past five years, I have been to numerous exhibitions of Sculpture by the Sea, the Biennale of Sydney and Vivid. In terms of feasibility, I will be able to dig through my own archival footage to use as content for this project.
The websites of these exhibitions have a wealth of images available, allowing for the use of archival footage.
Examples of opportunities to capture content include graffiti walls and the upcoming Sculpture by the Sea in Bondi.
For the no artwork mode, there is opportunity to capture visual content of sites virtually at any time as long as there is no exhibition on.
Textual content can be found online or in books.